QUALIFYING CRITERIA
To be eligible for the grant companies must fulfill the following conditions:-

i) The company is incorporated under the Companies Act 1965
ii) Have an annual sales turnover not exceeding RM 250 million
    (based on the latest financial report) with at least 20% of the sales turnover derived from exports
iii) At least 60% equity is owned by Malaysians
iv) Involved in the promotion of products and services originating from Malaysia
v) Company or its holding company owns the brand and is the registered owner of the trademark duly registered in any country and has      rights to it.

OBJECTIVE
The objective of the Brand Promotion Grant (BPG) is to develop and promote in the international market, brand names of products and services owned by Malaysian companies.

FORM OF ASSISTANCE
Companies can obtain a 50% matching grant on the approved cost of the activities related to brand development and promotion subject to a maximum grant of RM 2 million per company. The grant will be given on a reimbursement basis. To encourage companies to promote the brand overseas, not more than 10% of the total grant approved should be spent on domestic promotion of the brand.

CLAIMABLE EXPENSES
The grant will cover the cost of developing and promoting only one brand per company. Companies can apply for the grant for the following expenses involved in brand development and promotion:-

		Developing a brand strategy and marketing plan for the company
		Trademark/patent/copyright registration fees
		Advertising & Promotion which should not exceed 50% of the overall expenses for brand development and promotion
		Promotional materials including catalogues, brochures, display units, signages point of sales materials
		Cost of conducting brand research including brand awareness, brand acceptance, market share of brand
		Expenses incurred in designing, redesigning and improving product packaging and labeling
		Professional fees to manage the promotion of the brand
		Other costs related to development and promotion of the brand as appropriate to the nature of the company's products and services.

APPLICATION PROCEDURE
Companies interested in applying for the grant must submit the following information:-

-Company Profile
-Brand Strategy
 Comprehensive proposal for the development and promotion of the brand including:-

Companies are encouraged to apply for the matching grant at least three months before undertaking the activity. Grants approved is based on the projected spending over the next 2 years.

All claims for reimbursement must be submitted on a quarterly basis based on receipts or invoices as proof of spending.

All receipts and invoices must be certified by an auditor.

List of services eligible for the grant are as follows:-

Interested companies are invited to complete the form below or contact us at:

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